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In 1994, fed-up with the lack of suitable baby shoes that had both easy on and stay on power, Sandra Wilson decided enough was enough; she would handcraft her own baby shoes for her son Robert. Not just any kind of shoe though, but a leather shoe specifically built with a soft-sole, which would provide the support and flexibility needed for her growing baby’s feet, With that, Robeez [Rob-eez], (a playful spin on Robert’s name) was born and became an essential brand for tiny toes that growing babies need and parents love.